Posting on social media is not as easy as you think. It’s all well having a fantastic post with great content and engaging pictures. But if no one sees it then it’s all a waste of time. You need to make sure that your post reaches the right people and timing is vital.
If you are posting a good morning message to your followers, you need to time it right. For example, if the majority of your followers are in the USA, it’s no good posting it in UK time as no one will see it. Its a good idea to check your current engagement results and times that your followers are online.
Check the main rules for posting on social media below. However, these are just guidelines so may not be relevant to all businesses. Another way to find out when best to post is see what time the majority of your followers are online. You can find this on Facebook by going into Insights>Posts>When your fans are online. This way you can make sure that you post when more of your fans are going to see it.
Best time to Tweet
Monday to Thursday between 1-3pm
This time period sees the most people logging on and having a look through their news feed. Make sure that your post is engaging and interesting to make the most of the traffic.
Worst time to Tweet
Any day between 8pm-8am
In the evening people are mainly at home unwinding from work and are not going to be interested in adverts promoting your business.
Friday after 3pm
On Friday evening everyone switches to weekend mode and are not going to take notice of an advertising post.
All weekend
The same applies to the weekend, your followers do not want to be bothered with advertising posts.
Best time to post on Facebook
Monday-Thursday between 1-4pm
This time period sees the most people logging on and having a look through their news feed. Make sure that your post is engaging and interesting to make the most of the traffic.
Worst time to post
Any day between 8pm-8am
This is the same as Twitter, in the evening people are mainly at home unwinding from work and are not going to be interested in adverts promoting your business.
Friday after 4pm
On Friday evening everyone switches to weekend mode and are not going to take notice of an advertising post.
All weekend
The same applies to the weekend, your followers do not want to be bothered with advertising posts.
